# What Are Some Key Valuation Drivers for B2B SaaS?

*August 13, 2025*

Understanding the key metrics that drive B2B SaaS valuations: growth rates, NRR, GRR, profitability, and customer concentration.

What's a "good" growth rate? What's a "decent" NRR? Is GRR or NRR more important? How do I think about profit vs growth in terms of valuation? What even is Customer Concentration?

You have questions, we have answers. [Here is a PDF with the key valuation drivers for B2B SaaS](https://discretioncapital.com/files/SaaSValuationDrivers.pdf) that we see over and over again.

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