Articles

Practical M&A insights for B2B SaaS founders — from valuation and buyer types to deal structure, LOIs, and due diligence.

10/20/26

Software Awareness: A SaaS Founder’s Guide to AI Disruption

AI changes both the demand for your software and the supply of alternatives. Work through four questions (Demand, Supply, Moats, Offense) to find your biggest exposure, your strongest surviving advantages, and an opportunity to pursue.

6/2/26

Strategic Buyer vs. Private Equity: Who Actually Pays More for Your SaaS Company?

Strategic buyers don't always pay more for SaaS companies. Learn how PE tuck-ins, platforms, and value buyers stack up—and which buyer type to pursue for maximum exit value.

5/19/26

How to Sell a B2B SaaS Company: The Complete Process Guide

How to sell a B2B SaaS company: the complete 5-phase process from preparation to close, covering the SaaS acquisition process and how to maximize your valuation.

5/7/26

A SaaS Founder's Quick Guide to Advisors: Brokers vs. Bankers, Buy-Side vs. Sell-Side, and the Conflicts You Should Know About

Brokers vs. bankers, sell-side vs. buy-side, and the conflicts every SaaS founder should understand before hiring an M&A advisor to sell their company.

5/5/26

The SaaS Letter of Intent Explained: Every Clause, Every Lever

Learn what a SaaS LOI really means. We break down every clause, show you the EV-to-proceeds bridge, and explain where you have the most leverage.

4/21/26

When to Sell Your SaaS Company: A Decision Framework

When should you sell your SaaS company? Learn the key ARR thresholds, profitability milestones, and growth signals that determine the right time to exit—with a practical decision framework.

4/7/26

SaaS Earnouts Explained: How They Work and When They're Worth It

Learn how SaaS earnouts work, when they're worth negotiating, and what pitfalls to avoid. We break down earnout structures and share frameworks for getting paid.

3/10/26

What Is My SaaS Company Worth? A Founder's Valuation Guide

Covers SaaS company valuation fundamentals, how buyers price companies, growth and retention impact on multiples, and benchmarks for $2-20M ARR businesses.

8/13/25

What Are Some Key Valuation Drivers for B2B SaaS?

Understanding the key metrics that drive B2B SaaS valuations: growth rates, NRR, GRR, profitability, and customer concentration.

8/21/23

Top 9 LOI Gotchas B2B SaaS Founders Should Be Aware Of

So you've received an LOI. Congrats! But what does it all mean? In this article, we briefly touch on the top 9 things to look out for when reviewing an LOI to acquire you B2B SaaS business.

5/31/23

The Crucial Choice: VC Track or PE Track?

Series A fundraising is hard at the moment. Is the VC track really the only option?

1/25/23

When should you sell your B2B SaaS?

Deciding when to sell your B2B SaaS company is a critical decision. This article will provide guidance on determining the right time to sell your business in order to maximize its value. With math!

3/4/20

The M&A Cheat Sheet

What is involved with a full M&A process? How long does it take? How much do I have to be involved? You have questions, we have answers.

3/11/19

Have Prospective Buyers for Your B2B SaaS? Why You Should Still Hire an Investment Bank

Often, founders receive unsolicited interest from parties looking to buy their businesses. It may appear unnecessary to engage an investment bank when you have an offer at hand. However, employing experienced professionals to manage and ensure a successful deal is worth considering.