Transactions
Discretion Capital specializes in discreet, sell side M&A advisory services for B2B SaaS Companies with $2-25m ARR. Most of our transactions are kept confidential, but here is a selection of publicly announced ones.
Get in touch if you want to be put in touch with some of the founders we’ve worked with
GymDesk raises $32.5m from Five Elms
GymDesk, a leading provider of member management software for fitness and wellness businesses, has raised a $32.5 million growth investment from Five Elms Capital, a leading software investment firm.
Discretion Capital served as the sole financial advisor to GymDesk in connection with the transaction.
iCapture acquired by Cvent
iCapture, a trade show and event lead capture technology, has been acquired by Cvent, a meetings, events, and hospitality technology backed by Blackstone.
Discretion Capital served as the sole financial advisor to iCapture in connection with the transaction.
SKUvantage acquired by Salsify
Salsify, the leading global commerce experience management network, has acquired SKUvantage and its commerce experience management products and services that help retailers, distributors, and manufacturers deliver engaging digital product content. Discretion Capital was the sole financial advisor to SKUvantage during the transaction.
Elevar acquired by Buxton
Elevar, a conversion tracking solution for eCommerce brands has been acquired by Buxton, a customer intelligence platform backed by PSG.
Discretion Capital was the sole financial advisor to Elevar in connection with the transaction.
WP Media acquired by one.com
WP Media, the leading provider of WordPress optimization, has been acquired by one.com.
one.com is one of the largest domain name and web hosting providers in Europe, and is backed by Cinven, a global PE fund. Discretion Capital was the sole financial advisor to WP Media during the transaction.
SparkLoop acquired by ConvertKit
SparkLoop, an email newsletter growth platform, was acquired by ConvertKit, a leading email marketing platform. Discretion Capital served as the sole financial advisor to SparkLoop in connection with the transaction.
SmartrMail acquired by Relay Commerce
E-mail marketing company SmartrMail has been acquired by New York based Relay Commerce for an undisclosed sum. Discretion Capital was the sole financial advisor to SmartrMail in connection with the transaction.
We track 1000+ PE firms.
There are a lot of private equity (PE) firms around actively pursuing a buy & build strategy with their existing B2B SaaS portfolio companies. These companies are often what we call “semi-strategic” - larger SaaS businesses owned by PE willing to acquire SaaS companies that fit for a high multiple.
Unlike most M&A advisories, we specialize in B2B SaaS, and our deep technical roots meant we build and maintain proprietary technology that continuously monitors the portfolio of all software buyers in the world.
That way, we can ensure that your business gets seen by the buyers willing to pay the best price.
