The Definitive Guide to M&A for B2B SaaS between $2–20M ARR
Selling Your B2B SaaS
Everything SaaS founders need to know about M&A—from valuation and buyer types to deal structure, process, and closing. Written by advisors who’ve done it dozens of times.
01
Why This Guide Exists
The information asymmetry that costs founders millions—and how to fix it.
02
Who Buys B2B SaaS Companies
Strategic buyers, PE, and the 70% of deals most founders don’t expect.
03
What Is Your B2B SaaS Worth
Why spreadsheet valuations are wrong and what actually determines your price.
04
The Impact of Deal Structures
Why the headline number is meaningless without understanding what’s underneath.
05
When to Sell Your SaaS
And why “startups are bought, not sold” is bad advice for the $2–20M range.
06
The M&A Process Step By Step
How a structured process creates competitive tension and maximizes outcomes.
07
How to Prepare Your Company
The operational and financial preparation that separates smooth deals from disasters.
08
The Anatomy of a B2B SaaS LOI
The most important document in the deal—and what every founder must understand before signing.
09
How to Survive Due Diligence
The trust-but-verify marathon that kills deals—and how to make sure yours isn’t one of them.
FAQ
Frequently Asked Questions
All questions and answers from every chapter in one place.