Privacy Policy

Last updated: February 2026

This Privacy Policy explains how Discretion Capital ("we," "us," or "our") collects, uses, and protects information when you visit discretioncapital.com.

Information We Collect

When you contact us through our website or schedule a call, we collect your name, email address, company name, and other information you choose to provide. We also collect certain information automatically when you visit our site (see Cookies and Tracking below).

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide our services
  • Send you information about our services that may be of interest to you
  • Improve our website and services
  • Measure the effectiveness of our marketing

Cookies and Tracking Technologies

Our site uses the following technologies to understand how visitors interact with our content and to support our marketing:

  • Fathom Analytics — A privacy-first analytics tool that does not use cookies and does not collect personally identifiable information. No consent is required for Fathom.
  • Google Ads (Google Tag) — Used for conversion tracking and remarketing. Drops cookies on your device. Only loaded if you click "Accept All" on our cookie banner.
  • LinkedIn Insight Tag — Used for conversion tracking and to build advertising audiences on LinkedIn. Only loaded if you click "Accept All" on our cookie banner.
  • Snitcher — A B2B visitor identification service that identifies the company (not individuals) visiting our site based on IP address. This helps us understand which companies are interested in our services.

You can manage your cookie preferences at any time by clearing your browser's local storage or by contacting us directly.

Information Sharing

We do not sell your personal information. We may share information with third-party service providers who help us operate our website and conduct our business (including the analytics and advertising services listed above), or as required by law. These providers are contractually obligated to protect your information.

Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.

Your Rights (GDPR — EU/UK Residents)

If you are located in the European Union or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):

  • Access: You may request a copy of the personal data we hold about you.
  • Rectification: You may request that we correct inaccurate data.
  • Erasure: You may request that we delete your personal data.
  • Portability: You may request that we transfer your data to another controller.
  • Objection: You may object to our processing of your data for direct marketing purposes.

Our legal basis for processing contact form data is legitimate interest — we have a legitimate interest in responding to business inquiries. To exercise any of these rights, contact us at einar@discretioncapital.com.

Your Rights (CCPA — California Residents)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your personal information, and opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, contact us at einar@discretioncapital.com.

Data Retention

We retain contact form submissions and related communications for as long as necessary to provide our services and comply with legal obligations, typically no longer than five years after our last interaction.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at einar@discretioncapital.com.